Guideline is originally a Norwegian fly fishing brand and we have designed and developed fly fishing equipment since 1991. We continues to be a pioneer in the development of modern fly fishing gear like fly rods, fly lines, reels, shooting heads, flies, tippet and leaders. We take great pride in designing and developing all our tackle in-house from idea to prototype.
Guideline Sunrays are made of the best materials with beautiful tapered wings that fish even better than they look. We dare to claim that you will have a hard time finding better quality than ours.
Read moreSunray White Underwing
5.59 USD
Guideline Sunrays are made of the best materials with beautiful tapered wings that fish even better than they look. We dare to claim that you will have a hard time finding better quality than ours.
Read moreSunray Brown Underwing
5.59 USD
The Frances is famous for taking reluctant fish that have been on the river for some time. It's equally good on fresh fish and a must have in your arsenal!
Read moreRed Frances Golden Treble
4.89 USD
Originally a wet fly for trout that has proven to be a super fly for both salmon and sea trout in clear rivers!
Read moreHeggeli
4.89 USD
A great all-rounder, especially for fishing in daylight. A must have for clear rivers and low water.
Read moreBlue Charm
4.89 USD
Since 1993, knowledge and passion have been reflected in each of our products. We are dedicated to meet the high expectations of the modern fly angler with lesser impact on nature, while giving rise to everlasting moments by the water.
Because, at the end of the day, It’s all about the experience.